Leadership – Sasha Dan

Sasha Dan is Marketing Manager at Arancia, where she leads the company’s marketing strategy, brand, and go-to-market execution. In this role, Sasha focuses on strengthening Arancia’s brand and market position and developing integrated strategies that bring Arancia’s AI-powered cybersecurity capabilities and solutions to market.

With more than seven years of experience, Sasha is an experienced B2B technology marketing leader who has built and executed large-scale go-to-market programs for technology companies including McAfee, Cisco, SUSE, Interact, Verto Health, and Celestica. Her experience spans cybersecurity, enterprise software, cloud, telecom, financial services, healthcare, electronics manufacturing services (EMS), and more. She has helped organizations define category narratives, develop audience personas, strengthen market positioning, scale demand generation, and build brands that support long-term growth.

Throughout her career, Sasha has worked at the intersection of technology, customer insight, and business strategy. She brings to Arancia a data-driven and collaborative approach to marketing, partnering across functions to translate complex technology into market opportunity. Her work is driven by creating meaningful market impact and supporting long-term business growth.